What is Youtube SEO? Why is it Important in 2020

  • YouTube is the game-changing and most dramatic product ever discovered by technocrats. It has millions of subscribers across the globe.
  • It was launched in 2006 and its popularity is increasing day by day.
  • YouTube is one of the most popular websites and one of the most profitable market platforms on the internet. It’s a unique search engine.

In the era of marketing, SEO is the most effective practice for digital marketing and with SEO comes the most extensive library of both effective and ineffective tools that could be used for the job.

YouTube is owned by Google but the SEO technique used for Google differs in case of YouTube. The basic principles remain the same i.e. authority, trust, audience guidance etc. but you are going to tackle them in a different manner.

Now some main factors of YouTube SEO are going to be touched in order to have a better idea of what you will be working with. 

It includes some of the following things:-

  • Authority and Trust- It includes your channel’s title, age, description, subscriber account, overall ranking channel.
  • Reactions and Sharing- It includes the retention rate of your audience, video count on videos, and video feedback such as the thumbs up and down, amount of external video shares.  
  • Keywords and Relevancy- It includes the effective use of keywords in the title and description of videos, avoiding keyword stuffing.

In order to make your YouTube SEO success, you will need to have a big spoonful of each of these factors mentioned above. There are 5 best tools that can be used for YouTube SEO, and they are Google Trends, Google Analytics, Keyword Tool, Google Keyword Planner, YouTube Analytics, Awario, Rank Tracker, etc.

To conclude, we have learnt all the things which one should know for YouTube SEO in an easiest and comfortable manner.

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